Mass Media Research
Are you passionate about exploring the world of mass media? Our MA in Journalism and
Strategic Media with a concentration in Mass Media Research is designed for you! In
this program, you’ll dive deep into research methodologies and gain the skills needed
for a successful academic career in mass media. Our comprehensive 30-hour curriculum
is perfect for undergraduates eager to make an impact and continue their education
beyond the master’s level. Join a community of like-minded individuals who are ready
to push boundaries and uncover the truths of the media industry.
Core for all MA J+SM
- JRSM 7002 - Pro Seminar (3 hours)
- JRSM 7050 - Mass Comm Theory (3 hours)
Mass Media Research Course Requirements:
- JRSM 7080 - Quantitative Research Methods (3 hours)
- JRSM 7085 - Qualitative Research Methods (3 hours)
- JRSM 7996 - Thesis (6 hours)
- 7000-level electives (12 hours)
Possible careers paths for someone with an MA in J+SM Mass Media Research:
- Media Research Analyst: Analyze audience data and media trends to help organizations better understand their audience and improve strategies.
- Academic Researcher: Pursue a career in academia by learning to conduct, present and publish research on media related topics.
- Policy Analyst: Evaluate media regulations and policies, providing insights to government agencies or advocacy groups on the impact of media on society.
-
Strategic Communications Consultant: Advise organizations on effective communication strategies based on research findings, helping them tailor messages to their target audiences.
These roles leverage research skills and knowledge of mass media to drive insights and inform decision-making across various sectors.