The MA in Journalism and Strategic Media is a professionally driven program aimed at equipping students with a balance of theory and practice in one of our three emphasis areas.

 

The Integrated Strategic Media emphasis combines the dynamic fields of advertising and public relations, offering exciting job growth opportunities. Our program covers all aspects of advertising, from art direction to media planning and buying, equipping you for careers in agencies or corporate ad offices. Public relations plays a vital role in building relationships between organizations and their audiences. Together, these fields create a cohesive strategy for effective brand communication. Our courses introduce essential concepts to prepare you for a successful career in integrated strategic media. You'll learn to plan, implement, and evaluate communication strategies, utilize the right tools for messaging, craft tactics for diverse stakeholders, and understand the ethics of advertising and public relations.

JRSM 7330 Social Media & Community Engagement (3 hours)

JRSM 7400 PR Principles & Issues (3 hours)

JRSM 7410 Crisis Communication (3 hours)
JRSM 7412 Social Media Analytics and Evaluation (3 hours)
JRSM 7414 Audience Analysis & Segmentation (3 hours)
JRSM 7416 Global Strategic Comm (3 hours)
JRSM 7418 Integrated Strategic Management (3 hours)
JRSM 7422 Writing for Strategic Media (3 hours)

JOUR 7530 Visual Media Theory & Practice 3 hours

 

If you’re excited about uncovering stories and sharing them with the world, our News and Storytelling program is for you. Here, you'll learn to seek, interpret, and report information that resonates with both broad audiences and niche communities. Journalism is about connecting with people and exploring diverse topics, and our program prepares you to navigate this vibrant landscape. You'll gain both the theoretical foundation and practical skills to tackle various communication challenges with confidence. Beyond journalism, you’ll explore a wide range of subjects, from social sciences to humanities and business. This well-rounded education allows you to find your unique voice and interests in the field. Plus, our flexible curriculum means you can focus on what excites you the most.

JOUR 7015 Advanced Media Writing (3 hours)
JOUR 7124 Data Journalism (3 hours)
JOUR 7330 Social Media and Community Engagement (3 hours)
JOUR 7350 Multimedia Reporting (3 hours)

JOUR 7100 Entrepreneurial Media (3 hours)
JOUR 7510 Information Design (3 hours)

 

As a visual media professional, you’ll be at the forefront of bringing ideas to life. You’ll play a key role in crafting messages that resonate with your target audience, using your creativity to think about how people consume content. In our program, you’ll explore the art and science behind effective visual communication. You’ll learn how color, typography, and layout impact perception and engagement, whether on a printed page or a digital screen. By mastering these elements, you'll be equipped to create compelling visuals that inform and persuade. With a focus on combining words, images, symbols, and graphics, you’ll learn to deliver messages that truly connect.

JOUR 7330 Social Media and Community Engagement (3 hours)
JOUR 7422 Writing for Strategic Media (3 hours)
JOUR 7510 Information Design (3 hours)
JOUR 7530 Visual Media Theory & Practice (3 hours)

JOUR 7100 Entrepreneurial Media (3 hours)
JOUR 7350 Multimedia Reporting (3 hours)
JOUR 7412 Social Media Analytics and Evaluation (3 hours)