About the Dept. of Marketing & Supply Chain Management (MSCM)
What is Marketing & Supply Chain Management?
MARKETING:
Many people think that marketing means personal selling. Others think that it means
advertising. Still other believe marketing has to do with making product available
in stores, arranging displays and maintaining inventories of products for future sales.
Actually, marketing includes all of these activities and more. Marketing is the activity, set of institutions and processes for creating, communicating, delivering
and exchanging offerings that have value for customers, clients, partners and society
at large.
SUPPLY CHAIN MANAGEMENT:
Supply Chain Management (SCM) is the coordination of all activities that turn raw materials into finished goods and deliver them to customers. It involves managing the flow of goods, data and finances related to a product or service, from the procurement of raw materials to the delivery of the product at its final destination.
The goal of SCM is to improve efficiency, quality, productivity and customer satisfaction.
It can help companies lower operational expenses, gain more profit, improve corporate
brand recognition and improve customer service.
What Will You Learn?
MARKETING:
Our Marketing majors dig deep into consumer behavior and effective marketing strategies, while gaining a broad understanding of business fundamentals that apply to all industries. With this degree, you’ll learn core facets of marketing, including marketing communications, digital & social media strategies, marketing analytics, sales & account management and brand management practices.
SUPPLY CHAIN MANAGEMENT:
By majoring in Supply Chain Management (SCM), you can build a rewarding career with skills that are important for any industry. In this major, you’ll gain insight into the multifaceted aspects of Supply Chain Management: sourcing, procurement, operations, transportation and distribution of products. You’ll study how to analyze and design supply chains, to identify and implement measures that improve supply chain performance to become a vital part of any organization. Fogelman College of Business & Economics (FCBE) is the ideal training ground for a career in supply chain management, as we are located in the heart of Memphis, a renowned international distribution hub and home to one of the busiest cargo airports in the world.
A Career in Demand
MARKETING:
In a world that’s changing dramatically, businesses need professionals who are creative and adaptable problem solvers. A degree in Marketing will provide you with the tools you need to become a strategic thinker. And because marketing, brand strategy and sales are essential to any organization, marketing professionals are always in high demand.
SUPPLY CHAIN MANAGEMENT:
In recent years the critical importance of effective supply chain management has been
demonstrated on an ongoing basis. Hardly a day passes without the report of a supply
chain disruption. Supplier shortages, manufacturing interruptions and logistics challenges
are commonplace. In addition, with e-commerce on the rise, the way customers make and receive purchases continues to evolve, further complicating the process of moving products from development to delivery.
Today, companies have an even greater need for qualified SCM professionals who are
prepared to design and manage resilient supply chains that are capable of meeting
these challenges.
Taught by Industry Experts
Our Markeing & Supply Chain Management Faculty bring to the classroom their real-world, professional experiences and present material with engaging pedagogy.
In addition to conducting business consulting and outreach activities, our faculty
continually publish highly regarded research. Their expertise encompasses supply chain
modeling, operations management, consumer behavior, supply chain disruption, social
media marketing, systems analysis, advertising strategy and supply chain/marketing
sustainability.