Dr. Yuan Zhang

Assistant Professor

Phone
901.468.4563
Office
FCBE 327
Office Hours
By Appointment
Yuan Zhang

Biography

Dr. Yuan Zhang is an assistant professor in Management Information Systems in the Fogelman College of Business and Economics at the University of Memphis. Mainly using applied econometrics, experiments, and causal inference machine learning, her research investigates user experience, user behaviors, and IT artifacts design focusing on usability and affordance primarily in the contexts of social media and video games. Her research has been published in major information systems and interdisciplinary journals including JAIS and I&M and presented at major conferences including CIST, INFORMS, WISE, HICSS, WITS, ACR.

Research

Dr. Zhang discusses recent research on The Influence of Live Streaming on the Gaming Industry: