Integrated Social Media

The University of Memphis Global offers a fully online Bachelor of Arts in Strategic Media with a concentration in Integrated Social Media, designed for professionals looking to grow in today’s fast-changing digital world. This program goes beyond theory, giving students hands-on experience in social media strategy, digital analytics, campaign management, and audience research. This degree helps students build the skills needed to thrive as social media managers, entrepreneurs, and public relations specialists across corporate, government, nonprofit, and agency settings.

The curriculum strikes a balance between journalism, media strategy, and business courses, offering a practical education that prepares students for real-world challenges. Starting with a look at the role of modern media, students develop essential skills in writing, media literacy, and ethical decision-making. Courses like media law equip students to navigate complex legal and ethical considerations, including freedom of expression and copyright, setting a solid foundation for their careers.

As students move into advanced coursework, they focus on audience analytics and market segmentation, key tools for building successful advertising and PR campaigns. Certifications in leading industry platforms are available, helping students stand out in the job market. Integrated marketing courses teach students how to develop strong brands through creative and data-driven strategies, preparing them for roles that require both innovative thinking and analytical expertise.

Graduates are ready to make an impact in media and communication careers. Whether managing social media platforms, designing digital marketing strategies, or conducting audience research, they will be equipped to boost brand visibility and engage audiences across platforms. Discover the exciting career opportunities that come with earning this degree! Keep reading to see what types of careers program graduates are qualified to pursue!

• Copywriter: Focus on content creation using targeted information and tactics to produce error-free, actionable copy for advertisements, publications, and social media.
• Research Analyst: Examine and validate data to enhance organizational communications and evaluate the effectiveness of communication efforts.
• Journalist: Perform high-level research, write news pieces, and deliver balanced information to inform the public on various topics.
• Social Media Manager: Manage content creation, quality assurance, and publishing activities across social media platforms to enhance brand engagement.
• Political Analyst: Research foreign relations, policy, and public opinion to provide insights for government officials, media agencies, and political candidates.
• Digital Strategist: Handle digital marketing tasks, manage content creation, and promote brands on digital platforms to enhance awareness and loyalty.
• Communications Officer: Write, distribute, and promote content regarding a brand's activities, products, or services, coordinating digital content creation and campaign metrics.
• Director of Public Relations: Lead the creation and distribution of communications materials to curate a positive public image and manage public relations teams.
• SEO Manager: Develop strategies to maximize search engine rankings, optimize content planning, analyze web analytics, and advise clients on website performance.
• Communication Consultant: Advise organizations on best practices for creating content, delivering it, and maintaining a positive public image.
• Marketing Director: Manage brands, accounts, or departments, overseeing strategies, analyzing markets, and leading marketing teams.
• Creative Director: Oversee content creation teams, plan advertising campaigns, establish objectives, and develop a brand's identity to ensure engagement.

If you're ready to ascend creatively in your professional journey, we invite you to apply, and look forward to helping you start your degree plan!