Master of Science in Sport and Hospitality Management with a Concentration in Sport Commerce

The Master of Science in Sport and Hospitality Management with a concentration Sport Commerce is tailored for current and aspiring sport commerce executives. This comprehensive program emphasizes the practical application of management and leadership skills essential for success in the dynamic fields of sport commerce and hospitality. Students will develop vital skills in the production, promotion, delivery, and consumption of sport and leisure within a complex and global market.

The curriculum includes key areas of study that equip students with essential knowledge and expertise. Research methodologies will help them gain proficiency in qualitative and quantitative research methods, enabling effective decision-making through data analysis. Additionally, students will learn to develop targeted marketing strategies for the hospitality sector, focusing on service characteristics, segmentation, and new media marketing techniques that cater to diverse global environments.

Operations management is another critical component, as students explore current trends and technologies in hospitality service delivery. This ensures they understand best practices for managing hospitality operations effectively. Furthermore, the program covers strategic pricing and revenue maximization techniques, providing graduates with the financial acumen necessary to excel in the industry.

Offering flexible learning options, students can choose between on-campus, online, or hybrid classes to accommodate their busy schedules. Those located in Memphis may also benefit from hands-on experience with local collegiate and professional athletic programs, enhancing their practical knowledge. Graduates are well-prepared to pursue diverse roles in the hospitality and sport industries, including event management, hospitality marketing, and operational leadership, making them valuable assets in this dynamic field.