Hobson Retain Message Reviews

Project Scope:
Review current practices and processes of creating and sending messages through Hobson’s Retain; review the population of messages sent to students via that tool for content and clarity; revise and consolidate messages where applicable and in consultation with the appropriate office; determine appropriate delivery schedules (i.e., should messages only be sent weekly?); develop recommendations for wider sharing of effective messages currently being used by a single department, college, or other unit; establish an ongoing structure for message review after the team’s work is concluded; develop and disseminate a guide documenting how to best use Hobson’s Retain; incorporate best practices from other institutions to the extent practical.

PROPOSED TIMELINE: Spring 2013

"AS IS" (Current State)

"TO BE" Mapping (Future State)

• Quick Hits & Recommendations for Hobsons’ Retain – November 8, 2012
• Project Status Update – September 11, 2012

• Bobby King, Marketing & Communications
• Cathy Wilhelm, Team Lead, Philosophy 
• Colette Williams, Process Improvement - Project Manager
• Darrin Devault, Department of Journalism
• Greg Boller, Marketing Supply Management
• Lindsey Bray, Student Affairs
• Lorie Hutson, Transitional Academic Studies
• Madelyn Simington, Commencement
• Yolanda Flemings, Project Assistant

Phone: 901.678.2213  |   E-mail: processimprovement@memphis.edu