Our marketing majors dig deep into consumer behavior and effective marketing strategies, while gaining a broad understanding of business fundamentals that apply to all industries. With this degree, you’ll learn core facets of marketing, including marketing communications, digital and social media strategy, marketing analytics, sales and account management and brand management.

1. General Education Courses = 41 hours
   
   • Communication = 9 hours
   • Humanities / Fine Arts = 9 hours (At least one course must be in literature.)
   • Social / Behavioral Sciences = 6 hours
     • ECON 2010 & ECON 2020 are required in this section
   • History = 6 hours
   • Natural Sciences = 8 hours
   • Mathematics = 3 hours
     
     
2. Marketing Major Requirements = 24 hours
   
   
3. Electives + Lower & Upper Division Business Core Courses = as needed to bring the total hours earned to 120.

The requirements and course descriptions are all listed on the UofM's Online Catalog.

It is very important that you review our instructional page on how to utilize the online catalog before visiting the catalog's website.