Jingjing Wu
PhD Student, Department of Marketing & Supply Chain Management
About Jingjing Wu
Jingjing joined the Fogelman College of Business and Economics as a Marketing Ph.D. student in the fall of 2021. She received her M.S. in Marketing Analytics and M.S. in Accountancy at the University of Houston. She worked as a marketing research project manager and instructional assistant at the Stephen Stagner Sales Excellence Institute at the C.T. Bauer College of Business. She is interested in quantitative research in marketing strategy, especially social media marketing, sales, and entertainment industries.
Education
M.S. in Marketing Analytics and M.S. in Accountancy at the University of Houston
Research Interests
Influencer Marketing and Sales Strategy with Quantitative Methods