We are not admitting any PhD students in MKTG for the Fall 2025.
Program Overview
The PhD concentration in Marketing offers students the opportunity to become academic researchers and scholars in marketing. The coordinators of the doctoral program in marketing work closely with each student to develop coursework and research programs that meet the student's academic needs. The PhD coursework provides state-of-the-art coverage of marketing theory and research methods. There is ample opportunity for students to develop their own special research and teaching interests in the functional areas of marketing.
The Marketing faculty is recognized for its research, regularly publishing in leading
scholarly journals such as the Journal of the Academy of Marketing Science, the Journal of Marketing Research, the
Journal of Retailing, the Journal of Business Research, the Journal of Experimental
Psychology-Applied, the Journal of Consumer Research, the Journal of Advertising,
the Journal of Consumer Psychology, the Journal of Service Research, and Psychology & Marketing. The faculty participates in academic and professional associations, and several individuals
hold leadership positions in these organizations.
The marketing concentration is designed for highly committed students seeking academic
careers in institutions emphasizing teaching and research. A balanced program at the
University of Memphis allows students to work with faculty to develop competency in
both these areas. Students have an opportunity to work with faculty on research projects
that lead to publication in scholarly journals. Most students work with professors
to develop innovative teaching materials and gain experience in classroom instruction.
Students who graduate with a PhD concentration in Marketing have many opportunities
for academic employment. Recent graduates have received offers from Illinois State
University, Arkansas State University, DePaul University, SUNY Plattsburgh, McDaniel
College, and Lander University.
Curriculum
- Research Core - 12 credit hours
- MKTG 8217 – Marketing Theory
- SCMS 8530 - Survey of Statistical Techniques
- SCMS 8540 – Multivariate Methods
- MGMT 8921 - Management Research
- Concentration - 30 credit hours
- MKTG 8223 - Advanced Consumer Behavior
- MKTG 8222 - Advanced Marketing Management
- MKTG 8225 - Advanced Topics Marketing Management
- MKTG 8930 - Advanced Research Methods
- MKTG 8216 - Measurement / SEM
- Dissertation - 15 credit hours
- Dissertation Semester 5
- Dissertation Semester 6
- Dissertation Semester 7 (6 credit hours)
- Dissertation Semester 8
- Electives - 15 credit hours
TOTAL = 72 credit hours needed to obtain a PhD in Marketing
Program Co-Coordinators
Dr. Susy Jaramillo
Assistant Professor & PhD Co-Coordinator
Email | 619.738.1031
Office: FCBE 421
Dr. Alex Pratt
Assistant Professor & PhD Co-Coordinator
Email | 901.678.4551
Office: FCBE 437
Next Step
Review the Admission Requirements for the PhD program and apply today!
Apply Now >