The Brand
We created this brand message to serve as a theme for the 2024-25 school year. This
identity takes on many forms — in publications, on outdoor boards, in newsletters,
in
person — but each item sets us apart from others.
It represents what we value:
- Action
- Curiosity
- Hard work
- Collaboration
- Inclusivity
- Innovation
And explains who we are:
- Confident
- Supportive
- Unapologetic
- Outgoing
- Optimistic
- Driven
We are one brand. We have one face and speak with one voice. This ensures that all printed and online
communications are polished and professional.
You are the keeper of our brand. With this site, you'll discover how to use our visual identity
correctly, while always capturing the can-do spirit of our institution.
Be consistent. By consistently putting forth a unified image, we are bringing value, prominence
and
awareness to our university.
When in doubt, contact us. Don't improvise. We're here to help you. For any questions or concerns,
consult the Department of Marketing and Communications at 901.678.2843 or logo@memphis.edu.
2024-2025 Campaign Style Guide
This sheet is intended for anyone producing marketing materials (print or digital)
representing the
University of Memphis for the 2024-25 academic year. It includes important elements
that should be
used when creating marketing materials. The brand is ever evolving, and our team is
here to help
you navigate it. For questions, email mktgrequest@memphis.edu.
Brand Guidelines
View Brand Guidelines on Issuu >>
Athletic Brand Guidelines
View Athletic Brand Guidelines on Issuu >>
Style Guidelines
In writing and editing materials for publication, the University of Memphis relies
primarily upon The Associated Press Stylebook. The AP stylebook is the preferred editing
reference for materials directed at general audiences. Consequently, it is widely
used nationwide in the preparation of text for serial publications, newspapers and
marketing materials.
The UofM Style Guidelines supplements AP by offering guidance on a variety of University-specific
exceptions. On some issues, in accordance with an academic culture, it differs from
AP.
For questions not covered by either AP or the UofM Style Guidelines, please contact
your marketing manager.