Program Structure and Requirements

What courses are required for the B.B.A. in Marketing?

The degree includes university general education coursework, lower-division and upper-division business core classes, and specialized marketing courses focused on consumer behavior, marketing strategy, analytics, branding, advertising, and digital marketing. Students also complete elective hours that allow for deeper study in areas such as marketing communications, sales, social media strategy, and marketing analytics.

What are some of the core marketing courses in the program?

Core marketing coursework includes:

• MKTG 3012 – Consumer Insights
• MKTG 4080 – Marketing Research and Analytics
• MKTG 4901 – Marketing Strategy
• MKTG 3010 – Principles of Marketing
• MKTG 4630 – Social Media Strategies and Analytics
• MKTG 4350 – Digital and Social Media Marketing Analytics
• MKTG 4151 – Advanced Marketing Analytics

Students may also choose electives in areas such as digital marketing, branding, sales strategy, retail management, advertising, and marketing communications.

How many total credit hours are needed to complete the degree?

The program requires approximately 120 total credit hours for graduation.

Does the program include hands-on or applied learning opportunities?

Yes. Students complete applied coursework in marketing research, consumer analytics, digital campaigns, and strategic marketing planning. Internship and practicum opportunities may also be available through marketing elective and experiential learning courses such as marketing internships and social media practicums.

Can I customize the program with electives?

Yes. Students can tailor their degree using marketing emphasis electives such as:

• Digital and Social Media Marketing
• Marketing Analytics
• Sales and Account Management
• Brand Management
• Marketing Communications

This flexibility allows students to align their studies with specific career interests in marketing strategy, digital media, or consumer analytics.

Can I transfer previously earned college credits into this program?

Eligible transfer credits may be applied toward degree requirements, helping students reduce the total time required to complete the degree.

Online Learning Experience

Is the Marketing degree offered online?

The University of Memphis offers flexible learning options for marketing students, including fully online and hybrid pathways through UofM Global, depending on course availability and program structure.

Is the program designed for working students?

Yes. Many marketing students balance coursework with work or personal responsibilities. Flexible scheduling and online course options support both traditional students and working professionals.

Do online students earn the same degree as on-campus students?

Yes. Students completing approved online coursework earn the same University of Memphis Bachelor of Business Administration in Marketing degree as on-campus students.

Admissions and Enrollment

What are the admission requirements for the Marketing program?

Applicants must meet University of Memphis undergraduate admission requirements. Transfer students may also need to meet additional academic or transfer credit requirements depending on prior coursework.

What GPA requirements are associated with the program?

Students in the marketing program must maintain minimum GPA and course grade requirements in both the business core and major coursework. Most courses require a grade of “C” or higher.

When can I start the program?

Students may apply for admission during the fall, spring, or summer academic terms. Click here to apply now.

Career Preparation and Outcomes

What careers can I pursue with a Marketing degree?

Graduates are prepared for careers such as:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Social Media Manager
• Advertising Coordinator
• Sales Manager
• Product Marketing Specialist
• Marketing Analyst

What technical and professional skills will I develop in the program?

Students develop skills in:

• Consumer behavior analysis
• Marketing research and analytics
• Digital and social media marketing
• Branding and advertising strategy
• Sales and customer relationship management
• Integrated marketing communications
• Data-driven decision-making
• Strategic marketing planning

How is Marketing different from Management or MIS?

Marketing focuses on understanding customers, creating value, and communicating that value through branding, advertising, and digital engagement. While Management focuses on leadership and organizational operations and MIS focuses on technology and systems, Marketing emphasizes consumer insight, market strategy, and brand development.

Will the program help me build leadership and communication skills?

Yes. The curriculum includes coursework in marketing strategy, communication, consumer analysis, and team-based projects that help students develop leadership and professional communication skills used in marketing and business roles.

Does the program prepare students for careers outside traditional marketing agencies?

Yes. Marketing graduates work across industries including healthcare, technology, retail, entertainment, finance, nonprofit organizations, and manufacturing because all organizations rely on marketing strategy and customer engagement.

Cost and Financial Aid

Is financial aid available for Marketing students?

Eligible students may qualify for financial aid including federal aid, scholarships, grants, loans, and other assistance offered through the University of Memphis.

Are there cost-saving opportunities for transfer students?

Yes. Students who transfer previously earned college credits may reduce the number of courses required for graduation, which can lower overall tuition costs and shorten time to completion.

Where can I learn more about tuition, financial aid, and program costs?

Students can explore tuition details, financial aid options, and transfer credit resources through official University of Memphis academic and financial aid resources.