Marketing

(MKTG) MARKETING
Department of Marketing and Supply Chain Management
Marla Royne Stafford, Ph.D., Chair
Room 302 FCBE Administration Building
http://fcbe.memphis.edu/modules/general/Dp_marketing.php?

Students must have junior standing and have met specific course prerequisites with a minimum grade of “C” to be eligible for all 3000 and 4000 level courses. In addition to these requirements, students seeking a degree in the Fogelman College of Business and Economics must have (1) completed all required lower division business courses with a minimum grade of “C” in each; (2) minimum of 2.25 GPA (2.5 for accounting majors) in all required lower division business courses and MATH 1830 or 1910, and (3) 60 hours of course work including MATH 1830 or 1910 and 9 hours of English (See B.B.A. Degree Requirements-General Requirements).

A surcharge of $30 per credit hour for 3000 and 4000 level courses and $30 per credit hour for 6000-9000 level courses has been approved by the Tennessee Board of Regents. The purpose of the surcharge on these business courses is to guarantee the continuous improvement of the college and compliance with the standards of the Association to Advance Collegiate Schools of Business International (AACSB International).

In addition to the courses below, the department may offer the following Special Topics courses:
MKTG 4920-29. Special Topics in Marketing. (3). Topics are varied and in online class listings. May be repeated for a maximum of 6 hours credit with change in topic. PREREQUISITE: permission of department chair.

MKTG 2610 - Intro/Supply Chain Mgmt (3)
(3610). Purchasing and supply management; operations management; transportation and logistics.

MKTG 3010 - Principles of Marketing (3)
Comprehensive study of structure and functions of marketing system in the firm, economy, and society; analysis of target markets, environments, and managerial aspects of marketing practices.

MKTG 3012 - Consumer Behavior (3)
Why consumers behave as they do; psychological and sociological theories and principles applied to current marketing problems. PREREQUISITE: MKTG 3010.

MKTG 3140 - Advertising/Sales Promotion (3)
Introduction to field of advertising including agencies, media, layout, copy, typography; emphasis on various media associated with sales promotion and on need to coordinate entire promotional mix. PREREQUISITE: MKTG 3010.

MKTG 3320 - Retailing Fundamentals (3)
Changing concepts of retailing from management viewpoint; principles that underlie successful operation of enterprises distributing products and services to ultimate consumers. PREREQUISITE: MKTG 3010.

MKTG 3410 - Consultive Selling (3)
Basics of personal selling: preparation, personality development, communications, sales interview techniques, ethics, and career opportunities; selling skills developed via sales presentations, role playing, audio-visual self-observation, and use of sales aids.

MKTG 3610 - Intro Supply Chain Mgmt (3)
Purchasing and supply management; operations management; transportation and logistics.

MKTG 3620 - Global Logistics Mgmt (3)
Analysis of logistics activities, distribution network alternatives, and customer service aspects; examination of freight traffic function within firm's logistics system, analysis of rate and classification systems, and carrier selection; evaluation of logistics procedures and strategies and their appropriateness to different industries. PREREQUISITE: MKTG 2610.

MKTG 3650 - Strategic Sourcing (3)
Role of purchasing function within organization; purchasing process; procurement and commodity strategy; insourcing/outsourcing; supplies evaluation and selection; supplier management and development; global sourcing; cost and price analysis; negotiation; contract management; new product development.

MKTG 4080 - Marketing Research (3)
Research methods and procedures used in marketing to solve business problems; traditional and innovative research designs, sampling, data analysis, dissemination of results; applications of analytical techniques; hypothesis testing, regression, analysis of variance; database marketing, data mining research. PREREQUISITE: ISDS 3711 and MKTG 3010.

MKTG 4230 - Services Marketing (3)
Broadens and applies marketing concepts and techniques in services industries and compares to tangible goods marketing, all within the framework of total quality management.

MKTG 4240 - Relationship Marketing (3)
Implementation of a direct marketing program, including telemarketing, cataloging, direct mail, electronic media, and direct response advertising, and how it fits into overall marketing strategies. PREREQUISITE: MKTG 3010.

MKTG 4410 - Sales Management (3)
Sales management functions of recruiting and hiring, training and assimilating, planning, controlling and motivating, and sales analysis; role of personal selling in promotional mix and sales objectives of management. PREREQUISITE: MKTG 3010, 3410, and senior standing.

MKTG 4411 - Sales Internship (3)
Internship in sales or sales-related position in an organization to gain on-the-job experience in preparing for successful sales jobs or careers. Project to be approved and supervised by department faculty. Credit for course allowed only after acceptance of student's written report. PREREQUISITE: MKTG 3410, 2.5 overall GPA, and completion of 15 hours of upper division core.

MKTG 4470 - Negotiation Skills (3)
Emphasis on fundamental skills in negotiation across a variety of settings, including business, law, health care, and public administration; basics of both collaborative and competitive approaches, including planning tools and techniques; will address international focus.

MKTG 4530 - International Marketing (3)
Bases and promotion of foreign trade; international marketing organizations and methods; technical and financial features of international marketing. PREREQUISITE: MKTG 3010.

MKTG 4810 - Problems/Supply Chain Mgmt (1-3)
Conduct approved research project in supply chain management area under supervision of faculty member. PREREQUISITE: MKTG 2610, junior standing and permission of department chair or Supply Chain Management program coordinator.

MKTG 4811 - Internship/Supply Chain Mgmt (1-6)
Internship in business organization to gain on-the-job experience. Internship to be approved and supervised by supply chain management faculty member. Credit allowed only after acceptance of student's written report. PREREQUISITE: 2.5 overall GPA, completion of Lower Division Business Core, MKTG 2610 and permission of chair or Supply Chain Management Program coordinator.

MKTG 4901 - Mgmt of Mktg Strategies (3)
Comprehensive study of marketing strategies implementation; computer simulated case studies; projects developed for integration of marketing practice in contemporary business applications. Student should take in final semester. PREREQUISITE: MKTG 3012, 3140.

MKTG 4910 - Problems in Marketing (1-3)
Students carry on approved research projects in their major area under supervision of staff member. PREREQUISITE: senior standing and permission of department chair.

MKTG 4911 - Marketing Internship (1-6)
Internship in business organization to gain on-the-job experience. Project to be approved and supervised by area faculty member. Credit allowed only after acceptance of student's written report. PREREQUISITE: 2.75 overall GPA and completed 15 hours of Upper Division core.

MKTG 4996 - Senior Honors Thesis (3)
Independent research open only to those students enrolled in the Honors Program. Thesis supervised by area faculty member. PREREQUISITE: senior standing and permission of the Director of the College Honors Program.