For release: March 12, 2008
For press information, contact Gabrielle Maxey
Dr. Vithala R. Rao
Dr. Vithala R. Rao of Cornell University will be the inaugural speaker in the Fogelman
College of Business & Economics' 2008 Distinguished Speaker Series. He will discuss
global pricing strategies on Friday, March 21, at 7:30 a.m. at the University Holiday
Inn, 3700 Central Avenue. Rao is the Deane W. Malott Professor of Management at Cornell's
Johnson Graduate School of Management. He received his Ph.D. degree from the University
of Pennsylvania's Wharton School of Business.
His interests include the development and application of analytical models for marketing
research and marketing strategy. Rao's publications have covered such topics as dynamic
pricing, product positioning, and product design brand equality.
Admission to the breakfast will cost $25 and can be paid at the door. To reserve a
place, email Tarranda Silas at firstname.lastname@example.org
The event is co-sponsored by the Wang Center for International Business Education
For more information, call 901-678-4551.