Fogelman College of Business & Economics Professional MBA

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Concentrations

Biomedical Management Concentration (12 hrs plus 3 hr. elective or internship)

Services Marketing Concentration (12 hrs plus 3 hr. elective or internship)

Entrepreneurship Concentration (9 hrs plus 3 hr. elective and directed study)

Professional MBA Concentration (15 credit-hours chosen with the approval of the MBA Program Director and faculty advisors.)




Biomedical Management Concentration (12 hrs plus 3 hr. elective or internship)

ECON 7715: Global Healthcare Economics. (3). Applies basic economic concepts toward an understanding of market economics, regulatory apparatus, and other strategic complexities the biomedical industry and related markets; analysis of global health care issues and systems.  PREREQUISITE: ECON 7100 or permission of instructor.

 

MKTG 7520: New Product Development in the Biomedical Industry. (3). Management of the new product development (NPD) process for the medical device industry.  Topics covered include:  strategic planning and policy for new products, opportunity analysis, idea generation and concept development, project evaluation, product design and development, prototyping and testing, market testing, product launch and commercialization, and various product management tools.  PREREQUISITES: MKTG 7140; ISDS 7315; HADM 7718 or permission of Director of MBA Programs.


ISDS 7315: Design and Management of Supply Chains in the Biomedical Industry. (3). Concepts and tools for designing and managing modern supply chains in the biomedical industry.  Topics include purchasing and sourcing, demand forecasting, inventory resource planning, domestic and international transportation, customer relationship management, facility location, service-response logistics, and performance measurement.


HADM 7718:       Medical Technology Purchasing and Sales. (3).


BA 7800: Internship in Business. (3).

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Services Marketing Concentration (12 hrs plus 3 hr. elective or internship)


MKTG 7542. Retail Marketing Strategy.
(3). Focus on strategic role of retailing in the distribution of consumer goods and services; understanding consumer insights and execution of critical factors for building retail brands; role of new technology and media in developing multi channel retailing strategies.


MKTG 7540. Applied Consumer Behavior. (3). Application of basic and advanced concepts of consumer behavior in business to consumer and business to business contexts; application of value based marketing to acquisition, development and maintenance of profitable customer relationships; psychological underpinnings of

consumer behavior; exploring consumer behavior in a multi cultural

environment.

MKTG 7544. Integrated Marketing Communications and Branding. (3). Application of theories in marketing communications, and marketing consumer psychology to understanding consumers responses to new media; study changing media trends; study theories on branding such as brand personalities, branding services, people as brands and brand communities; building and measuring brand equity; leveraging of brands by brand extension and managing a brand portfolio in a global context.



MKTG 7546. Marketing in a Digital Environment. (3). Studying and applying marketing orientation in a digital environment; understanding emerging business models for the online market space; studying and implementing eCommerce project management techniques; understand the converging trends in the digital world in relation to

consumer and business segments.


BA 7800: Internship in Business. (3).

 

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Entrepreneurship Concentration (9 hrs plus 3 hr. elective and directed study)



MGMT 7270. Venturing, Building and Sustaining a Successful Enterprise.
(3). The field of business venturing, which emphasizes the start-up phases of entrepreneurship, is a popular and growing area of the business curriculum. This course is designed to accomplish the fundamental objectives of learning how to design, implement, and sustain a business around a new business idea. This course provides a foundational introduction to the process of venturing for MBA students.



FIR 7648. Evaluating and Financing New Projects. (3). Evaluating the risk and return of new business ideas, financing new business ideas, and sustaining the financial health of a business in its early stages. The course provides details about the various options that are available to finance a new venture; helps students to obtain the resources necessary to pursue an opportunity and to create an entrepreneurial organization.



ACCT 7412. Legal and Accounting Aspects of Entrepreneurship. (3). Prepares students to understand the regulatory framework for establishing a firm, legal form of a the business such as sole proprietorship, partnership, S corporation, and LLC; study of federal securities regulations, accounting, auditing, taxes, financial reporting, and uses of accounting data.  The course also covers contract law, cyber law, copyrights and patents, ethics and social entrepreneurship.




MGMT 7910: Problems in Management.  (3).Each student in this concentration will be required to create and present a new business plan to attract the required capital and partnerships.  Successful completion of this concentration is intended to result in a new business launch.



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Professional MBA Concentration (15 credit-hours chosen with the approval of the MBA Program Director and faculty advisors.)

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Last Updated: 4/21/14