For release: October 17, 2012
For press information, contact Gabrielle Maxey, 901-678-2843
The National Research Center for College & University Admissions has awarded the University
of Memphis Admissions website an A rating, placing it in the top five percent of all
college websites. The site was recognized in the 14th annual My College Options® Enrollment
Power Index® (EPI), an analysis of admissions websites of nearly 3,000 colleges and
High School students rated every college website in the country on key features such
as how to apply online, how to find information on the community in which the college
is located, and how to contact the admissions office to schedule a campus visit. They
also graded the websites on the ease of navigation and its design.
The U of M Admissions website (www.memphis.edu/admissions) was redesigned last year by staff of the Division of Communications, Public Relations
and Marketing in conjunction with the Office of Admissions. One of the enhancements
was the addition of large fly-out menus that make it easier for users to access information
within the website. The navigation scheme was organized to walk applicants through
the admissions process from recruitment to enrollment. New content was added to ensure
that applicants better understand the admissions process. The number of page views
has increased dramatically since the site’s reorganization.
MyCollegeOptions.org is the nation’s largest online college planning program. Each summer its staff of
college admissions and Internet experts conducts a research-based analysis that measures
how well college and university websites provide information to prospective students
to assist them through the application process. Of the post-secondary schools whose
sites were graded, only 40 percent earned a score of A or B.
The study grades institutions on a 100-point scale, including functionality, design
and technology components. The criteria for the study are reviewed and updated annually
by internal experts and by high school students. This year’s study examined 38 different
criteria in four main categories:ability to find desired information, personal contact
with admissions staff and students, online interactive tools, and website design and
Additional information on the EPI study is available at www.nrccua.org/epi-report.