For release: March 9, 2011
For press information, contact Gabrielle Maxey, 901/678-2843
The American Advertising Federation has named Martina Igberaese, a senior journalism
major at the University of Memphis, as one of its Most Promising Minority Students.
The AAF acknowledges minority students who are deemed exceptional by their college
professors and advisers. The program was created in 1997 in response to the advertising
industry’s goal of identifying top minority talent for entry-level positions.
“Being selected as one of AAF’s Most Promising Minority Students was a great honor,”
said Igberaese, who is from Memphis. “The experience was one that many people often
dream about having during college. I was literally swept away to New York City for
a week to meet people working in the field that I am studying, advertising. There
were representatives from most of the major advertising agencies all across the United
States ready and willing to answer questions and just get to know AAF’s 2011 MPMS
class on a personal level. This program showed me exactly how much passion one must
have to succeed, and to strive to be the best at whatever it is that you do.”
Her parents are Christopher Igberaese and Susie Sutton.
“This is an honor for the department and shows the strength of the advertising sequence,
as Martina was selected as one of the top 50 minority advertising students in the
country,” said Dr. Sandra H. Utt, advisor for the U of M American Advertising Federation
student chapter. “I’ve no doubt that she has a very strong career in front of her.”
The program has been expanded to provide more students with the opportunity to meet
recruiters from major ad agencies, media companies, and client organizations and to
participate in professional development workshops. The industry immersion component
of the program gives the students exposure to the inner workings of major industry
The students were acknowledged for their accomplishments at the Building Bridges for
Our Future luncheon.