Brand Standards
University of Memphis Photo
Our Signatures

Our signatures consist of the logo, a secondary logo, and three other identities, for which usage is restricted to specific entities of the University. All marks are registered with the U.S. Patent Office. The U of M has exclusive ownership rights of these marks. Whenever these marks are used they must carry the proper "®" and "TM" as shown.

All official publications of the University of Memphis (posters, brochures, advertisements, web pages, etc.) are required to carry the appropriate branding mark and are subject to branding approval by the Marketing and Communications Department. Contact with any questions.

Note - the images below are not suitable for saving or printing. They are shown here for illustrative purposes only. Please visit the official logo download page for copies of the U of M wordmark.

U of M logo The logo is the primary brand of the University of Memphis. It must appear on all communications (printed, broadcast or electronic).
Secondary logo The secondary logo is a unit reserved for use on business stationery only (letterhead, business cards and envelopes).

U of M Seal


The university seal may only be used on official documents such as transcripts, major report and research covers, diplomas, contracts, formal invitations and engraved note cards. It may also appear on selected wearing apparel and gift items upon proper licensing. For further information, or for approval to use the seal on other materials, contact the marketing and communications office at

Athletic Logo


The athletic logo may only be used for promotion of our athletic department and its licensed suppliers. Visit the athletic department's Tiger Logo page for more information about using the athletic logo.

Alumni Association logo


The alumni association logo is reserved for use on alumni association communications and promotions. Additional information regarding this symbol may be obtained by contacting the alumni association at

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607

PDF Version of Brand Standards

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Last Updated: 12/18/12