Brand Standards
University of Memphis Photo
Business Cards

The business card should be considered a contact reference only. In order to project our branded image, take care to include only necessary information.

The preferred business card utilizes the two-color logo, while the alternate card uses the secondary logo, which is reserved for stationery only. The logo, vertically centered on the card, has specific horizontal placement as outlined in the diagrams below.

Name and title should be typeset in Formata Regular, flush left (9 point for name, and 6 point/8 point lead/all caps for title in PMS 280) top aligned 1.625" from the left edge and .25" from the top edge of the card.

Contact information (all Formata Regular, 7 point/7.5 lead) is aligned on a baseline at .1875" from the bottom edge of the card. A line space is placed between each section (department, address, telephone numbers, e-mail address) of information. The department or school name appears in PMS 877. The remainder appears in PMS 280.

Business cards are available in two designs from Tiger Copy and Graphics Center. They may be reached ext. 2838.

All business stationery must be printed on approved U of M stock, and the content is subject to approval by the Marketing and Communications Department.

Preferred Business Card

Preferred Business Card

Alternate Business Card

Alternate Business Card
A Name/Title information should align at .25" from top of card
B All text typeset in Formata Regular with size/leading (X'X') as indicated)
C All contact information should align flush left at 1.625" from left edge of card
D Insert one line of space after each part of contact information (i.e. one after dept. name, one after address, one after telephone numbers, etc.)
E Baseline of contact information begins at .1875" from bottom of card

Office of Communications,
Public Relations and Marketing
303 Administration Building
Memphis, TN 38152
Phone: 901/678-2843
Fax: 901/678-3607
e-mail: logo@memphis.edu

PDF Version of Brand Standards

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Last Updated: 6/29/12