Department of Journalism College of Communication and Fine Arts
University of Memphis Photo
Introduction to Advertising Concentration

Advertising involves all phases of the industry, from art direction to media planning and buying. The training prepares you for careers ranging from working in an agency to heading a corporate ad office.

Each advertising student gets a taste of writing and designing ads, conducting market research and designing campaigns. You will sharpen your creative skills, learn the inner workings of the industry and gain the academic background needed for success.

Advertising courses offer a combination of classroom instruction and hands-on practice. The department's internship program is another way to gain valuable work experience. As a junior, you can apply for internships at local agencies, radio and television stations and in-house corporate agencies.

To see the Advertising Concentration click here.


Advertising Advisors:

Dr. Sandra Utt
Call: 901-678-4795
Professor Ron Spielberger
Call: 901-678-2403


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Last Updated: 4/3/15