Graduate Catalog
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Marketing and Supply Chain Management

MARLA B. ROYNE STAFFORD, PhD
Chair
Room 302, Fogelman Admin Building
(901) 678-2667

ERNIE NICHOLS, PhD
Master's Program Coordinator
Room 201D, FedEx Institute of Technology
(901) 678-4973
enichols@memphis.edu

DANIEL SHERRELL, PhD
PhD Program Coordinator
(901) 678-4552
dsherrll@memphis.edu

I. In the Department of Marketing and Supply Chain Management, qualified students may work toward the PhD with a major in Business Administration and a concentration in Marketing.

NOTE: Every graduate student must comply with the general requirements of the Graduate School (see Admissions Regulations, Academic Regulations, and Minimum Degree Requirements) and the program requirements of the degree being pursued.

II. PhD Program

See the beginning of this College section for admission, prerequisites, and program requirements.

In addition to these requirements, the following are an integral part of expectations for students in the PhD program with a concentration in Marketing.

  1. Research: Students are exposed to a variety of methodological courses designed to enhance their capability to design, implement and conduct research studies which address relevant marketing problems. Students are expected to complete their Ph.D. programs of study with some record of success in publishing their research efforts through conference papers and/or journal manuscripts.
  2. Teaching: Developing teaching skills is a major component of the PhD program. In the course of the program, doctoral students are provided with a balanced teaching and research assistantship. Student evaluations as well as faculty input (by observing doctoral students teach) are used to assess teaching skills. If teaching skills are found inadequate, the PhD candidate will be advised an appropriate course of action.
  3. GPA Requirement: Marketing doctoral students are required to maintain a minimum of 3.50 GPA in the marketing courses.

MARKETING (MKTG)

NOTE: Students taking Business courses will be charged an additional $30 per credit hour.

In addition to the courses below, the department may offer the following Special Topics courses:
MKTG 7230-39–8230-39. Special Topics in Marketing and Supply Chain Management. (3). Special study of problems in marketing. Topics areas change each semester as determined by relevant developments in marketing. Course may be repeated once with a change in content. Current topic listed in online class listings. PREREQUISITE: MKTG 7060 or permission of Faculty Director of Master’s Programs.