Fogelman College of Business and Economics
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Fogelman Professor and MIS PhD Student Publish Paper in MIS Quarterly Executive

For release:  January 30, 2014

Bill Kettinger, Professor and FedEx Chair of Excellence in MIS, along with Mohammad Najjar, MIS PhD student, published a paper titled "Data Monetization: Lessons from a Retailer’s Journey” in MIS Quarterly Executive.

This paper discusses the recent ease in data monetization due in part to the prevalence of business cloud computing, business intelligence and analytics.  The four-stage journey of a U.S. retailer was analyzed in order to identify the potential benefits and drawbacks of data monetization within the company. Based on this company’s experiences, the paper provides lessons that can help other companies considering data monetization initiatives.

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