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Dr. Chen Zhang, MIS Professor, Publishes Manuscript in Academic Journal

For release:  July 3, 2013

Fogelman College Professor, Dr. Chen Zhang, recently had her manuscript accepted for publication in Information Systems Research (ISR), a prestigious journal in the management information systems field. Her paper titled, “Continued Participation in Online Innovation Communities: Does Community Response Matter Equally for Everyone?,” is the third article she has had accepted by ISR.  

Dr. Zhang’s study focuses on the factors that influence online innovation community members’ continued participation in the context of open source software development (OSSD) communities. Prior research relating to continued participation in online communities was primarily focused on social interactions among members and benefits obtained from these interactions. However, members of these communities often play different roles, which have been examined extensively, albeit in a separate stream of research. This study bridges these two streams of research by investigating the joint influence of community response and members’ roles on continued participation. The study categorizes OSSD community members into users and modifiers and empirically examines the differential effects of community response across these roles. By analyzing a longitudinal data set of activities in the discussion forums of more than 300 OSSD projects, the results confirmed the positive influence of community response on members’ continued participation and also found that community response is more influential than modifiers for driving the continuance behavior of users. In addition, this research highlights the importance of modifiers, a key subgroup of OSSD participants that has been largely overlooked by prior research.

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