Kettinger's Book Recognized by Wall Street Journal
For release: April 28, 2011
A book written by MIS Professor and FedEx Chair of Excellence holder Dr. William Kettinger
(with Don Marchand and John Rollins), Making the Invisible Visible: How Companies Win with the Right Information, People
and IT was recognized in the Monday, April 25 2011 Wall Street Journal in an article titled “Making Sense of It all: Getting Knowledge From Information”.
The article recommends five books that executives need to read if they want to “…
harness technology to make the most of information.” Concerning Kettinger’s book,
Thomas Davenport states in the article that “…It describes the concept of “information
orientation” and how it produces better organizational performance. Based on a substantial
research study, it’s undeniably formulaic. However, I believe the formula they advocate
is right on, and any CIO would benefit from trying it”.