Juried Student ArtLab Proposals Here
DEADLINE Submissions should be electronically sent to firstname.lastname@example.org no later than by
5pm, December 5, 2014.
by Juan Rojo
My name is Juan Rojo, I am a painter and video creator. I’ve been drawn to the human
figure as an art subject for as long as I can remember. My strongest formative influences
came from the figurative tradition, especially the School of London. At some point
in my early career, I turned my attention exclusively to female figures, focusing
on the body without much regard to larger themes or content.
After a while I tried to examine my work – as well as that of artists who influenced
me the most – from a feminist perspective. This led me to a greater sensitivity to
the male gaze throughout art history and the construction of femininity in contemporary
My current painting and video work concentrates on narratives of disempowerment, particularly
the ones imposed on children and the stereotypical idea of female beauty and submissive
feminine behavior. I explore advertisement and media directed to women, particularly
to young girls, and the use of a pink-and-glitter aesthetic and role models such as
princesses or fairies to instill in them reactionary values. In my work, I employ
everyday materials like scrapbook patterns, crochet or paper doilies to create ingenuous,
hyper-decorative works that merge disparate subject matters and exhibit a high-contrast
between form and content, where high and low coexist, as means of revealing the perversions
within these apparently innocent narratives.
“Pink Room” will be a multimedia installation of projected videos, wall painting and
printmaking. The main element will be the projection of the videos “Happily Ever After”
on the walls of the gallery. The videos depict multiple women performing a Cinderella
inspired routine. The performance is recorded in their own houses where I brought
a big pink cloth that works as a stage curtain. The videos have an intense pink color
that will be the only illumination of the room, bathing the viewer in a warm pink
The videos will be visually connected with wall paintings, standing paintings and
prints, creating a sense of horror vacui that will surround the spectator with pink and images traditionally considered feminine.
The installation hopefully will raise questions about the feminine, what exists within
the confines of it and how our patriarchal society tries so strongly to define it
and label it.
The gallery space will also be the battlefield where all my artistic practices, video,
painting and printmaking will address common subjects, therefore an opportunity for
a deep investigation of how all these mediums interact with each other and the subtleties
that each of them add to the ideas that inhabit my work.
Object of Record
Curated by Gladys-Katherina Hernando